Part I: The Fundamentals of Big Data
Chapter 1 Understanding Big Data
Chapter 2 Business Motivations and Drivers for Big Data Adoption
Chapter 3 Big Data Adoption and Planning Considerations
Chapter 4 Enterprise Technologies and Big Data Business Intelligence
Big Data has the ability to change the nature of a business. In fact, there are many firms whose sole existence is based upon their capability to generate insights that only Big Data can deliver. This first set of chapters covers the essentials of Big Data, primarily from a business perspective. Businesses need to understand that Big Data is not just about technology—it is also about how ...
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