Chapter 1
Grasping the Fundamentals of Big Data
In This Chapter
Looking at a history of data management
Understanding why big data matters to business
Applying big data to business effectiveness
Defining the foundational elements of big data
Examining big data’s role in the future
Managing and analyzing data have always offered the greatest benefits and the greatest challenges for organizations of all sizes and across all industries. Businesses have long struggled with finding a pragmatic approach to capturing information about their customers, products, and services. When a company only had a handful of customers who all bought the same product in the same way, things were pretty straightforward and simple. But over time, companies and the markets they participate in have grown more complicated. To survive or gain a competitive advantage with customers, these companies added more product lines and diversified how they deliver their product. Data struggles are not limited to business. ...
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