Chapter 4. Piloting and Launching the Study
After designing the study, it's time to build, pilot, and launch it. We discuss more about your options for building the study in Chapter 7, which gives an overview of various commercial services, as well as in Chapter 8, which explains how to put together a discount online study. Regardless of which implementation method you've chosen, this chapter focuses on how to prepare the study to be piloted and launched. We first discuss the various aspects of the study to validate through piloting, including technical checks, usability checks, and data checks. We then discuss factors around timing and phasing the study launch and monitoring the results.
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