CHAPTER 32
Beyond Powerful Radio
Fundraising & Giving
“If you have much, give of your wealth;If you have little, give of your heart”
—Arab proverb
Money hasn't always been a problem for broadcasters. In Europe as well as in the United States many non-commercial stations historically received a substantial amount of their funding from government grants or taxes. They never had to think about bringing in money to survive. Now much of that is changed. Many stations now need to ask for money from listeners and solicit corporate sponsorships in order to continue operating.
While there are different needs for commercial and non-commercial stations, savvy broadcasters know that fundraising and cause-oriented programming go hand-in-hand. Radio and ...
Get Beyond Powerful Radio, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
