CHAPTER 13
Beyond Powerful Radio
Radio Talk Shows
“A picture is nothing but a bridge between the soul of the artist and that of the spectator.”
—Eugene Delacroix
“Talk radio—Because all great minds don't think alike.”
—T-shirt slogan
Talk radio in America evolved from full-service personality music radio. Here is how it happened: At first, a few music hosts began taking calls on air between records, particularly on AM stations with strong personalities. Soon, there were fewer records and more listener phone calls. When it drew the listeners and advertisers, a few stations allowed the talk to stay, either in selected dayparts or, in rare cases, around the clock.
Talk Radio, When Talk Radio Wasn't Cool
When I entered the talk radio arena years ...
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