CHAPTER 8
ROI Objectives
At first glance, one might wonder why we need an entire chapter to talk about ROI objectives. Isn’t it merely a number? The short answer is, yes, it is a number; however, different formulas can be used to reach this number. There are specific issues that need to be addressed to use ROI appropriately.
The decision to have an ROI objective should be taken seriously. The program selected for this level of analysis should be carefully chosen. The basic premise for setting ROI objectives is that data will be collected to determine if the objectives are met. The development of ROI calculations involves important steps that ...
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