CHAPTER 6
Application Objectives
This chapter pushes the objective chain of impact to the next level, Level 3 (Application). With examples and exercises, the chapter presents techniques for developing performance-based application objectives. Objectives at this level define the actions participants will take after the program is conducted or the project is implemented. This is an uncomfortable level for some professionals, as they might have less control over success in achieving these objectives. Typical issues in developing application objectives are addressed in this chapter, along with tips on how to use them in the most effective way.
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