Preface

Developing measurable objectives is perhaps the most important action that can be undertaken to ensure that projects or programs focus on results. This is a fundamental concept taught in our workshops, where we have trained more than 20,000 people in the implementation of the ROI Methodology. Moving beyond the classic development of learning objectives designed for most projects or programs, this new book, Beyond Learning Objectives: Develop Measurable Objectives That Link to the Bottom Line, shows step-by-step how to develop input, reaction, learning, application, impact, and even ROI objectives. Anyone developing a new project or program designed to drive performance improvement and business impact will find the exercises, tips, guidelines, ...

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