Better, Simpler Strategy

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Simpler, Better

In the past few decades, strategy has become increasingly sophisticated. If you work for a sizable organization, chances are your company has a marketing strategy (to track and shape consumer tastes), a corporate strategy (to benefit from synergies), a global strategy (to capture worldwide business opportunities), an innovation strategy (to pull ahead of the competition), an intellectual property strategy (to defend the spoils of innovation), a digital strategy (to exploit the internet), a social strategy (to interact with communities online), and a talent strategy (to attract individuals with extraordinary skills). And in each of these domains, talented people work on long lists of urgent initiatives.

Companies are right, ...