Part 3. Marketing
Market Analysis
Market Research
Describe your target market in terms of age, education level, income, and other demographic variables.
Hint: Refer to Chapter 12 for more information on the aspects of target marketing and market segmentation that you may want to consider. Be as detailed as possible about who you think your customers will be.
Assessment of the Competition
Describe three companies that you see as your main competitors.
Hint: For each company, describe the company’s perceived strengths and weaknesses. How do you intend to take advantage of each weakness and respond to each strength?
The Product or Service
Product Features and Benefits
Describe the features and benefits of your product or service. ...
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