Better Business, 5/e

Objective 12-2 Marketing Tactics

1. Describe the elements of a marketing strategy and the components of the marketing mix, and discuss how firms implement a marketing strategy by applying the marketing process.

Source: Willee Cole/Fotolia

Aaron Hoffman is determined to work for himself. He knows he can do that with his own mobile pet-grooming service. Because Aaron worked as a pet groomer for seven years, he has enough experience to branch out on his own. Aaron has already found a van to hold all his equipment, and he knows a few of ...