Better Business, 5/e

Objective 10-1 Online Business

1. Explain how the online environment helps market a business, and describe the types of business transactions that are supported by online commerce.

When Sonja Pettingill decided to start a business, she knew she had a great idea. Her Mom Utility Vests (MUVs) would give mothers a place to store all the things they need for a day out with their babies but leave their hands free while toting all of that gear. Sonja knows the idea is a solid one. But how should she to kick off the business for such a product? She could travel from one small boutique to another in the area, but she’d never recoup the cost of developing ...