Better Business, 5/e

Objective 7-2 The Functions of Management: Planning

1. Discuss why managers need tactical plans, operational plans, and contingency plans.

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William Lee knew his skills as a tattoo artist could lead into his own business if he did the right things. But where does he start? First, he sat down and wrote down his vision of the business and what he hoped to see it add to the world: “To inspire self-expression and creativity through fine arts tattoos.” Even though it seemed like a grandiose statement, ...