Better Business, 5/e

Objective 3-5 Business Opportunities Created by Ethical Needs

1. Identify ways in which companies can apply ethical standards to create new business opportunities.

In the early 1980s, Mary Stephenson lost her battle with cancer. After her death, her son, Richard Stephenson, tried to explore what options the family might have pursued that would have made his mother’s final days with her family of higher quality. He found facilities that were equipped to provide top-notch technical care but none that provided compassion and nurturing for the whole person who was ill as well as for his or her entire family. How could he give his mother’s death ...