Better Business, 5/e

Objective 3-3 Corporate Social Responsibility

1. Analyze the ways in which a company’s policies and decisions affect its achievement of corporate social responsibility, and discuss the challenges it may face in balancing the demands of social responsibility with successful business practices.

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With a lofty mission of becoming a national company with values and guiding principles his employees could be proud of, in 1987, Howard Schulz purchased Starbucks, a Seattle storefront that sold fresh-roasted whole-bean ...