Better Broadcast Writing, Better Broadcast News

Contents

Preface

Acknowledgments

PART I  • How to Write the Right Words and Sentences

      1 The Right Words, The Right Stuff

What You’ll Learn—words you ought to use, and others you shouldn’t

Short Is Better than Succinct—using the simplest words

Learn These, for a Start—the best words for the idea you want to convey

Translating English into Better English—don’t use insider lingo

Translating Other Tongues into English—don’t use foreign words and phrases

Be Dynamic When You Can—how to keep your audience’s attention

Judgmental Verbs May Be Accurate, But Wrong—let the audience reach its own conclusions

Exercises to Hone Your Word Skills—homework or classwork

      2 The Wrong Way to Write It

What You’ll Learn—write the way you talk

The Terms of ...