Best Practices for Graphic Designers, Packaging

Best Practices for Graphic Designers, Packaging

by Grip
Released December 2013
Publisher(s): Rockport Publishers
ISBN: 9781610589529

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Book description

Best Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more. Gain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, this informative guide to all-things-packaging covers the steps of implementation of packaging design, utilizing a variety of case studies and examples, including practical real-world information about client and vendor interaction.

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. Chapter 1: SHELVING, DESIGNED TO SELL (1/3)
  5. Chapter 1: SHELVING, DESIGNED TO SELL (2/3)
  6. Chapter 1: SHELVING, DESIGNED TO SELL (3/3)
  7. Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE (1/2)
  8. Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE (2/2)
  9. Chapter 3: WORKING WITH A BUDGET (1/3)
  10. Chapter 3: WORKING WITH A BUDGET (2/3)
  11. Chapter 3: WORKING WITH A BUDGET (3/3)
  12. Chapter 4: NAMING SYSTEMS & VARIETIES (1/2)
  13. Chapter 4: NAMING SYSTEMS & VARIETIES (2/2)
  14. Chapter 5: PRIMARY VS. SECONDARY PACKAGING (1/2)
  15. Chapter 5: PRIMARY VS. SECONDARY PACKAGING (2/2)
  16. Chapter 6: IN-HOUSE AGENCIES (1/2)
  17. Chapter 6: IN-HOUSE AGENCIES (2/2)
  18. Chapter 7: MATERIALS & SUBSTRATES (1/4)
  19. Chapter 7: MATERIALS & SUBSTRATES (2/4)
  20. Chapter 7: MATERIALS & SUBSTRATES (3/4)
  21. Chapter 7: MATERIALS & SUBSTRATES (4/4)
  22. Chapter 8: BRAND REFRESH (1/2)
  23. Chapter 8: BRAND REFRESH (2/2)
  24. Chapter 9: COLOR (1/3)
  25. Chapter 9: COLOR (2/3)
  26. Chapter 9: COLOR (3/3)
  27. Chapter 10: PHOTOGRAPHY & STYLING (1/2)
  28. Chapter 10: PHOTOGRAPHY & STYLING (2/2)
  29. Chapter 11: DESIGNING FOR FOOD (1/4)
  30. Chapter 11: DESIGNING FOR FOOD (2/4)
  31. Chapter 11: DESIGNING FOR FOOD (3/4)
  32. Chapter 11: DESIGNING FOR FOOD (4/4)
  33. Chapter 12: HUMOR (1/2)
  34. Chapter 12: HUMOR (2/2)
  35. Chapter 13: PACKAGING FOR KIDS (1/2)
  36. Chapter 13: PACKAGING FOR KIDS (2/2)
  37. Chapter 14: SPIRITS, WINE & BEER (1/4)
  38. Chapter 14: SPIRITS, WINE & BEER (2/4)
  39. Chapter 14: SPIRITS, WINE & BEER (3/4)
  40. Chapter 14: SPIRITS, WINE & BEER (4/4)
  41. Chapter 15: MAKE IT GIFTABLE (1/3)
  42. Chapter 15: MAKE IT GIFTABLE (2/3)
  43. Chapter 15: MAKE IT GIFTABLE (3/3)
  44. Chapter 16: ENDCAP
  45. DESIGNER CREDITS
  46. ABOUT THE AUTHOR

Product information

  • Title: Best Practices for Graphic Designers, Packaging
  • Author(s): Grip
  • Release date: December 2013
  • Publisher(s): Rockport Publishers
  • ISBN: 9781610589529