FIVE
Predictive Analytics, aka Rocket Science
THIS CHAPTER WILL TALK ABOUT:
Overview of predictive analytics.
How to build a predictive model using BADIR.
It was windier than usual late that February evening when Bruce McCauley pulled his silver Honda Accord into the parking lot of his apartment complex in West Santa Cruz, California. His heart was racing. He had planned this for months. His face lit up as he opened a small red box, and the rock on the ring glistened in the dim glow of the street lamp. He and Kate had been together for a little over a year now. With an elaborate proposal planned for early the next morning, he couldn’t think ...
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