THREE
Top Seven Analytics Methodologies
THIS CHAPTER WILL TALK ABOUT:
The top seven commonly used analytics methodologies.
When to use which methodology.
Typical use cases of analytics methodologies applied to marketing, as well as product and customer service operations.
You are the owner of Gable Wines. The small winery is doing well. Along with producing and selling wine, you host weddings at your beautiful vineyards. With $1 million in annual revenues from your wedding business, you are looking to increase the flow of business. You now spend a small marketing budget of $27,000 on a variety of promotional vehicles, mainly search engines and ...
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