TWO
What Is Analytics?
THIS CHAPTER WILL TALK ABOUT:
What is analytics?
Business analytics versus predictive analytics.
Business analytics versus business intelligence.
Big Data versus business analytics.
What is growth hacking?
Scene 1
You are Ben, the Quality Control Manager at Bright Sun Solar Cell Manufacturing Company, and you have just received a note from your testing group that the last batch of solar panels has had an alarmingly low rate of product efficiency. With your reputation at stake, you need to move full throttle into action to understand what went wrong. Questions race through your mind. “Why was there such a high failure rate ...
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