Chapter 10
Monetizing via the Apple App Store
There are three main ways to make money by having apps in the Apple App Store. The most obvious way is to simply charge for the application. The second is to give the app away for free, but include ads. Another way, which can work for free and paid apps, is to include things for sale within the app. These are called in-app purchases, and are very popular with some styles of games.
This chapter will not cover what makes a good in-app purchase or whether your application should be free or available for a fee. It will cover the basics of setting up in-app purchases and explain the different types of purchases available.
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