Becoming a Graphic and Digital Designer: A Guide to Careers in Design, 5th Edition

Becoming a Graphic and Digital Designer: A Guide to Careers in Design, 5th Edition

by Steven Heller, Veronique Vienne
Released April 2015
Publisher(s): Wiley
ISBN: 9781118771983

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Book description

Begin your graphic design career now, with the guidance of industry experts

Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms.

Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before.

  • Learn how to think like a designer and approach projects systematically

  • Discover the varied career options available within graphic design

  • Gain insight from some of the leading designers in their fields

  • Compile a portfolio optimized to your speciality of choice

    • Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

    Table of contents

    1. Copyright
    2. Title Page
    3. Foreword
    4. Glossary
      1. Job Opportunities
      2. Job Seeking
      3. The Optimum Portfolio
      4. First Impressions
    5. Part 1: Graphic Design
      1. Chapter 1: Inspirations and Motivations
        1. Michael Bierut: On Being a Graphic Designer
        2. Stephen Doyle: On Being Selfish—in a Good Way
        3. Stefan Sagmeister: On Being Self-Motivated
        4. Arnold Schwartzman: Still Designing after All These Years
        5. Gail Anderson: The Joys of Print Design
      2. Chapter 2: Starting a Studio or Working for Someone Else
        1. Lynda Decker: Mapping Out the Future
        2. Fernando Music: From Boss to Employee
        3. Allison Henry Aver: Working Holistically
        4. Romain Rachlin: Creative Space
        5. Alexander Isley: Staying Independent
        6. Agnieszka Gasparska: Small Is Sensible
        7. Bobby Martin and Jennifer Kinon: Championing Design
        8. Antonio Alcalá: What a Dream Client Looks Like
        9. Mark Pernice: From Band Member to Design Leader
        10. Tamara Gildengers Connolly: Balancing Studio and Home
        11. Araba Simpson: One Person, All Alone
        12. Matt Luckhurst: Designing for Design Firms
      3. Chapter 3: Partners on Partnering
        1. Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing
        2. Stuart Rogers and Sam Eckersley: Sharing Responsibilities
        3. Justin Colt and Jose Fresneda: How Partners Become Partners
        4. Greg D'Onofrio and Patricia Belen: Two Partners, One Passion
        5. Scott Buschkuhl: At Present We Are Three
    6. Part 2: Design Genres
      1. Chapter 4: Letters and Type
        1. Marian Bantjes: Lettering as Art and Business
        2. Andy Cruz and Rich Roat: There's a Type Designer in the House
        3. Pierre di Scuillo: Typography That Speaks Up
        4. Ross MacDonald: An Illustrator's Passion for Type
        5. Roberto de Vicq de Cumptich: For the Love of Type
      2. Chapter 5: Making Logos and Marks
        1. Mark Fox: The Mark Maker
      3. Chapter 6: Books and Book Jackets
        1. Scott-Martin Kosofsky: Making a Living Doing Books
        2. Michael Carabetta: Books and E-Books
        3. Paul Buckley: The Bookeeper
        4. Jim Heimann: Making Visual Books
      4. Chapter 7: Editorial Design
        1. Len P. Small: Print Is Bouncing Back
        2. Susanna Shannon: Art Director Becomes Editor
      5. Chapter 8: Social Innovation
        1. Mark Randall: The Citizen Designer
        2. Bob McKinnon: Socially Impactful Design
      6. Chapter 9: Branding and Packaging
        1. Sharon Werner: Approachable Design
      7. Chapter 10: Illustration Design
        1. Michel Bouvet: The Citizen Designer
        2. Mirko Ilic: Design Is Like Classical Ballet
        3. Steve Brodner: Graphic Commentary and Design
        4. Steven Guarnaccia: The Old New Illustration
        5. Neil Gower: Fraudulent Graphic Designer
        6. Craig Frazier: Designing Pictures
    7. Part 3: Transitional Design
      1. Chapter 11: Understanding Change
        1. Richard Saul Wurman: The Architect of Understanding
        2. Petrula Vrontikis: Creating Interactions
        3. Erik Adigard des Gautries: The Experience of the Information
        4. Véronique Marrier: Graphic Design as a Cause
      2. Chapter 12: Eccentrics and Design Quirkiness
        1. Charles S. Anderson: Celebrating Commercial Art
        2. Antoine Audiau and Manuel Warosz: Over-the-Top Digital D.I.Y.
        3. Ludovic Houplain / H5: Getting an Oscar for Graphic Design
        4. Cary Murnion: Designing Cooties
        5. Nick Ace: Speaking Frankly
      3. Chapter 13: What Comes Next
        1. Timothy Goodman: Disposable Ideas
        2. Ryan Feerer: Making Design Meals
        3. Franco Cervi: “I'm Reckless!”
    8. Part 4: Digital Design
      1. Chapter 14: Interactive Multimedia Installations and Interfaces
        1. Jeroen Barendse: Subverting the Mental Map
        2. Julien Gachadoat: Demomaking for a Living
        3. Ada Whitney: The New Motion
        4. Jean-Louis Fréchin: Asking the Right Questions
      2. Chapter 15: Designing Apps for Mobile Devices
        1. Sean Bumgarner: Between Text and Images
        2. Michel Chanaud: Always Learning
        3. John Kilpatrick: Designer as Accelerator
        4. Nicolas Ledoux and Pascal Béjean: Digital Books and Magazines by Contemporary Artists
        5. Frédérique Krupa: Games as Powerful Motivators
      3. Chapter 16: E-Commerce with a Soul
        1. Randy J. Hunt: Growing into a Job
        2. Lucy Sisman: Online Editorial Ventures
        3. Nancy Kruger Cohen: Addicted to Start-ups
      4. Chapter 17: User Experience Specialists
        1. Bruce Charonnat: Understanding Human–Computer Interaction
        2. Michael Aidan: Using the Audience as Media
        3. Hugh Dubberly: Mapping the Relationship between Ideas
        4. Matthew Stadler: To Publish: To Create a Public for Books
      5. Chapter 18: Geeks, Programmers, Developers, Tinkerers
        1. Frieder Nake: Controlling Computers with Our Thoughts
        2. Mark Webster: Iterations and Algorithms
    9. Part 5: Design Education
      1. Chapter 19: Making Choices
        1. Andrea Marks: Old School, New School
        2. Lita Talarico: Educating Design Entrepreneurs
        3. Rudi Meyer: Developing the Right Attitude
        4. Lucille Tenazas: Idiosyncratic Contexts
        5. Liz Danzico: Interfacing with UX
        6. Allan Chochinov: The Maker Generation
        7. David Carroll: Students and Surveillance
    10. College Directory
    11. Additional Reading
    12. Index
    13. End User License Agreement

    Product information

    • Title: Becoming a Graphic and Digital Designer: A Guide to Careers in Design, 5th Edition
    • Author(s): Steven Heller, Veronique Vienne
    • Release date: April 2015
    • Publisher(s): Wiley
    • ISBN: 9781118771983