What Is Your Business Strategy?
In many companies, the Procurement and Manufacturing strategy becomes disconnected from the overall corporate strategy. An example is what happened to the McDonald's Corporation in the years leading up to the appointment of Jack M. Greenberg as CEO.
Coping with Strategy Disconnects: McDonald's
McDonald's has been enormously successful as a global fast-food franchiser based on its model of serving standardized products that are always above a minimum-quality threshold and are served fast in clean surroundings. It has generated substantial shareholder value through a global Procurement function that selectively combines ...
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