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Improving Value Creation in Finance
It is by design that the Finance group is the last one to be dealt with in this book. Of all the areas in an organization, none has greater responsibility for making sure that the organization is constantly focused on value creation.
The role of Finance in ensuring the financial health and continuity of an organization cannot be overemphasized. There are endless examples of outstanding companies that have found themselves on the hot seat because they did not deliver sufficient shareholder value. Although Nike may well be the second most well-known brand in the world (after Coke), the company was sailing in rough waters in mid-1998. Talks of layoffs and other cuts were rampant. Why? Excess inventory in the ...
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