Become a Better Problem Solver by Telling Better Stories

One of the biggest obstacles to effective decision-making is failure to define the problem well. Invoking the power of narrative and a simple story structure can help ensure that teams are solving the right problem.

The Research

  • The authors surveyed more than 700 IMD executive program participants who identified their biggest decision-making challenges as focusing on the wrong problem and not taking stakeholders’ perspectives into account.
  • The authors piloted their story framework approach with program participants and then validated the methodology in both for-profit and nonprofit organizations.

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