CHAPTER 15
It Pays to Play
GAMES ARE A FANTASTIC TOOL to include in your party plan tool kit. They can break the ice, introduce a little fun and excitement to the party, and help guests relax. But that’s not the main reason you play them. Games are the easiest way to identify guests on your prospect-shopping list and give you valuable insights into their personalities:
Who uses your type of products? She’s a top customer, host, and business prospect.
Who has hosted or attended parties? Past behavior is a surefire way to predict future behavior. ...
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