References

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Arrow, K. J., & Lind, R. C. (2003). Risk and uncertainty: Uncertainty and the evaluation of public investment decisions. In R. Layard & S. Glaister (Eds.), Cost-benefit analysis (IInd ed.) (pp. 160–178). New York, NY: Cambridge University Press.

Boudreaux, D. J. (2013, April 24). Thank you for smoking. The Wall Street Journal.

Breidert, C., Hahsler, M., & Reutterer, T. (2006). A review of methods for measuring willingness to pay. Innovation Marketing 2 (4), 8–32. ...

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