PREFACE

IN 1992, WE INTRODUCED the Balanced Scorecard as a performance measurement system.1 We helped several companies implement this approach and learned how they used this performance measurement tool as the cornerstone of a new management system that would drive the implementation of their strategies.2 We spent the next several years refining the strategy management system and published our updated framework in our second book, The Strategy-Focused Organization. The framework was built around five management principles:

1. Mobilize change through executive leadership

2. Translate strategy into operational terms

3. Align the organization to the strategy

4. Motivate to make strategy everyone’s job

5. Govern to make strategy a continual ...

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