Authenticity

NOTES

Chapter 1

1. Per the Oxford English Dictionary, 2nd edition, one definition of sensibility is the “[p]ower or faculty of feeling, capacity of sensation and emotion as distinguished from cognition or will.” We use it here as the general subject of that feeling—“sensitiveness to, keen sense of something.”

2. David Lewis and Darren Bridger, The Soul of the New Consumer: Authenticity—What We Buy and Why in the New Economy (London: Nicholas Brealey Publishing, 2000), 3.

3. Ibid, 14–20.

4. Richard Florida, The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community, and Everyday Life (New York: Basic Books, 2002), ix.

5. Ibid.

6. Ibid., 167, 187.

7. The Authenticity Factor is the title of Ray’s forthcoming book, which he ...