Auténtico, Second Edition, 2nd Edition

Table of contents

1. Cover
2. Title Page
3. Copyright Page
4. Dedication
5. Contents
6. Foreword
7. Why a Second Edition of Auténtico?
8. Reader Note
9. Introduction
10. Part 1. Outer Forces: The Challenge of Being Latino in Corporate America
11. Chapter 1. The Myths of Meritocracy and Color-Blind Corporate Cultures
    1. Meritocracy Design
    2. Meritocracy Illusion
    3. The 5 Percent Shame
    4. Conscious and Unconscious Bias
    5. The Shadow of Anti-Immigration Walls
    6. Latino Response
12. Chapter 2. Identity Crisis: Assimilate, Opt Out, or Double Down?
    1. The Unapologetic Latino
    2. The Equivocal Latino
    3. The Retro Latino
    4. The Invisible Latino
13. Chapter 3. Intra-Latino Divides: Truth or Consequences
    1. Nationalistic Divides
    2. Socioeconomic Divides
    3. Racial Divides
    4. Spanish-Language and Accent Divides
    5. Grew Up in Latin America versus Grew Up in the U.S.
    6. Overcoming the Divides
    7. The Power of an Integrated Cultural Identity
14. Chapter 4. Culture Clash: Can Corporate and Latino Cultures Be Reconciled?
    1. Latino Cultural Preferences and How They Compare to Corporate Culture
    2. Locus of Control: God Helps Those Who Help Themselves versus Si Dios Quiere (God Willing)
    3. Ascribing Status: Hierarchy versus Egalitarianism
    4. Identity: I versus We
    5. Process: Follow the Rules versus Go with the Flow
    6. Time Management: Clock- versus Event-Oriented
    7. Managing Emotions: Stiff Upper Lip versus Pura Vida
    8. Hired for Differences but Told to Assimilate
15. Part 2. Inner Forces: Successful Strategies of Latino Executives
16. Chapter 5. Reaching Outward: Education at All Costs
    1. Latino Educational Achievement Trends
    2. Attitudes About Education
    3. The Many Roads to the College Experience
    4. Education as the Great Equalizer
    5. Unintended Consequence: Education as an Unequalizer
17. Chapter 6. How to Be: Three Key Traits of Transformational Leaders
    1. Embrace Ambition as Honorable
    2. Risk-Taking as a Catalyst for Growth and Getting Noticed
    3. Deeply Valuing Relationships
    4. From Being to Doing
18. Chapter 7. What to Do: Three Key Competencies of Transformational Leaders
    1. Political Savvy About Corporate Culture
    2. Ability to Establish and Shape Your Leadership Style
    3. Giving Back to the Community
    4. Purpose-Driven Leadership
19. Chapter 8. Power Ambivalence: The Achilles Heel
    1. Compare and Contrast, a Case Study: African-American Executives and Power
    2. Latinos Must Forge Their Own Path to Greater Power
    3. Latino Cultural Assets as Power Differentiators
    4. The Latino Collective Can Ground Our Relationship to Power
20. Chapter 9. The Next Generation of Latino Leaders: Latinx Learns, Challenges, and Rises
    1. Latinx Assets
    2. Latinx Liabilities
    3. The Way Forward for Latinx
21. Conclusion: Without More Latino Leaders, Companies Will Suffer
    1. What Government Needs to Do
    2. What Universities Need to Do
    3. What Not-for-Profits Need to Do
    4. What Corporations Need to Do
    5. The Legacy of Today’s Latino Executives
22. The Latino Executive Manifesto
    1. Latino Executive Manifesto Leaders
    2. Survey Results
23. Notes
24. Bibliography
25. Acknowledgments
26. Index
27. About the Authors