Audio Production Worktext, 7th Edition

12

INTERNET RADIO AND OTHER DISTRIBUTION PLATFORMS

12.1  INTRODUCTION

Digital technology has changed audio production techniques as well as the very nature of how audio content is delivered. Radio stations, program syndication companies, and other content providers have found they must align themselves with the Internet and other “non-traditional” distribution outlets. For many, this has meant building web pages that tie to programming by promoting contests, concerts, and other special events. Nearly all stations also webcast, or stream their broadcast signal over the Internet, broadening their audience from a local area to potentially the whole world. Recently, radio stations and other content providers have turned to “apps” (applications) ...