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Text
Multistorey
Rhonda Drakeford and Harry Woodrow
www.multistorey.net
us@multistorey.net
Birthplace: Dortmund, Germany (RD)/London, UK (HW)
Residence: London, UK
Connecting cities: Milan, Italy/Newcastle, UK/Manchester, UK
for a certain condition and specifi c solution.
It is evident that consistent and functionalist
ideas form the basis of all their work.
Rhonda Drakeford and Harry Woodrow
are adamant about the importance of
design in contemporary society and
about the idea that it should never be
static. Their work aims to be accessible
for all audiences, regardless of the level
of visual training. Elitist design is not for
THIS LONDON-BASED creative group
works as much for fashion and industrial
design fi rms as it does for large
multinational corporations.
Multistorey has worked on projects of
brand, visual identity, art direction,
packaging design, exhibitions and events,
printed matter, advertising campaigns,
and websites. Each assignment is a new
challenge for them. In each job they look
them. Some of their creations have been
reviewed in publications such as Grafi k
and the Japanese magazine +81.
In addition and increasingly, these
designers are moving toward an
environmentally sensitive work
methodology. They believe that this
does not, in any way, detract from
creativity and does, actually, make life
more interesting.
London, UK
Milan, Italy
London, UK (HW)
Dortmund, Germany (RD)
Newcastle, UK
Manchester, UK
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One Small Step/Corporate identity: letterhead, folder, DVD and case, business cards/2005
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Skin+Bones/Exhibition signage/Plastic pins and metallic thread on MDF/2008
Super Design Market/Exhibition signage/Screen print and vinyl on Correx/2006
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