ASTD Handbook of Measuring and Evaluating Training

Section I Evaluation Planning

It is a well-established fact that planning evaluation up front yields superior results. For one thing, evaluators know which measures they need to look at to identify whether a program has actually made a difference. Evaluations are thus systemic, rather than reactive.

And yet, most instructional design models typically place the emphasis on evaluation at the end of the model. Take for example ADDIE: assess, design, develop, implement, and evaluate. Note that the model indicates that evaluation occurs after the ...