Chapter 2
Developing Powerful
Program Objectives
Heather M. Annulis and Cyndi H. Gaudet
In This Chapter
This chapter explores the levels of objectives essential to designing and measuring programs that make a difference in organizations. Upon reading this chapter, you will be able to
- describe reasons to link objectives to organizational needs and priorities
- identify levels of objectives
- write a powerful objective.
The Importance of Developing Powerful Objectives
Powerful objectives drive powerful results. Linking program objectives to organizational objectives allows top-level executives to recognize the value of learning initiatives ...
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