Question 1
What Is the Corporate Mission?
Yes, mission and values come and go, into and out of favor. But, really, what is more important about an organization than what it stands for, what it values, and why it exists? You will want to ask about the organization’s profitability. You will want to ask about its many operating procedures, but if you don’t know what makes it tick, what drives it onward, what it strives to become, you will not know the company.
Author and leadership guru, Simon Sinek has encouraged organizations and their leaders to “Start With Why1.” He has said that people don’t buy what a company does, but why it does it. That why is the mission. It’s what you’ve been sent to do (the world mission ...
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