Artist Management for the Music Business

4 Lessons in Artist Management: Colonel Parker to Sharon Osbourne

Artist management is one of those professions that can be as much art as it is science and business. The artful manipulation of people on behalf of the artist is one of the key functions of the artist manager. An example is the use of human nature in order to get past gatekeepers in order to keep an artist’s career plan moving. Relying on the science of research can be helpful in planning and keeping plans current. And certainly an understanding of business—specifically the music business—creates an advantage for the successful manager of artists. This chapter draws lessons from ...