Introduction

As a constantly changing, evolving, and developing industry, the music business environment continues to present and establish new standards and requirements in terms of operational efficiency, dynamics between the different parties involved in the professional cycles, and constructing and performing methodologies in the process of achieving the desired results, which all the participants in the music world have to adapt to in order to establish a sustainable career. Having said that, the role and significance of the artist development aspect nowadays is very different and complex in comparison to the general perceptions that people possess regarding the exact importance of the concept of developing a well-operating brand that has ...

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