2Alphabet and Google: Maximizing The Potential Of Artificial Intelligence
Alphabet is a US-based multinational internet services, technology and life-sciences conglomerate. Its businesses include internet-search giant Google, life-sciences company Verily, self-driving technology company Waymo, smart home device company Nest, artificial intelligence (AI) company Deep Mind, among others.
In his founder's letter in 2017, Sergey Brin, the president of Alphabet, wrote: “The new spring in artificial intelligence is the most significant development in computing in my lifetime.”1 Given that this includes the arrival of the internet, it's no small statement.
Alphabet understands the potential of AI and is set to use it across its businesses, from improving internet searches, to self-driving cars, automated homes, intelligent virtual assistants, language translation and life-saving medical science.
How Does Alphabet Use Artificial Intelligence?
Smarter Searching
Google's search engine – the most widely used in the world – is peppered with AI. Whether you use its text, voice or image search capabilities, every query is now (since at least the introduction of its Rankbrain feature in 2015) processed by smart, self-teaching systems.2
Text and voice search both employ natural language processing, so the algorithms attempt to understand how each word you enter as part of a search query relates to every other word it is used with, rather than just what each word means individually. This ...
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