Artificial Intelligence in Practice

Artificial Intelligence in Practice

by Bernard Marr, Matt Ward
Released May 2019
Publisher(s): Wiley
ISBN: 9781119548218

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Book description

Cyber-solutions to real-world business problems

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others.

Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries:

  • Understand how specific business problems are addressed by innovative machine learning methods
  • Explore how current artificial intelligence applications improve performance and increase efficiency in various situations
  • Expand your knowledge of recent AI advancements in technology
  • Gain insight on the future of AI and its increasing role in business and industry

Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Table of contents

  1. Cover
  2. Introduction
    1. The Most Powerful Technology Of Mankind
    2. What's Artificial Intelligence? The Rise Of Deep Machine Learning
    3. Artificial Intelligence Opportunities In Business
    4. The Strategic Use Of Artificial Intelligence In Business
    5. Artificial Intelligence In Practice
    6. Notes
  3. Part 1 Artificial Intelligence Trailblazers
    1. 1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future
      1. How Does Alibaba Use Artificial Intelligence?
      2. Automated Sales Copy
      3. Cloud Services
      4. Smart Cities
      5. Smart Farming
      6. Academy For Discovery, Adventure, Momentum And Outlook
      7. Key Challenges, Learning Points And Takeaways
      8. Notes
    2. 2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence
      1. How Does Alphabet Use Artificial Intelligence?
      2. Artificial Intelligence Personal Assistants
      3. Language Translation
      4. Self-Driving Cars
      5. Captioning Millions Of Videos
      6. Diagnosing Disease
      7. Google Brain
      8. Deep Mind
      9. Key Challenges, Learning Points And Takeaways
      10. Notes
    3. 3 Amazon: Using Deep Learning To Drive Business Performance
      1. How Does Amazon Use Artificial Intelligence?
      2. Amazon Alexa
      3. Amazon's Artificial Intelligence Flywheel
      4. Amazon Web Services
      5. Amazon Prime Air
      6. Key Challenges, Learning Points And Takeaways
      7. Notes
    4. 4 Apple: Integrating AI Into Products And Protecting User Privacy
      1. How Does Apple Use Artificial Intelligence?
      2. Smarter Apps
      3. Natural Language Processing
      4. Key Challenges, Learning Points And Takeaways
      5. Notes
    5. 5 Baidu: Machine Learning For Search Engines And Autonomous Cars
      1. How Does Baidu Use Artificial Intelligence?
      2. Self-Driving Cars
      3. Mobile Artificial Intelligence
      4. Real-Time Translation
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    6. 6 Facebook: Using Artificial Intelligence To Improve Social Media Services
      1. How Does Facebook Use Artificial Intelligence?
      2. Monitoring Content
      3. Facial Recognition
      4. Understanding Text
      5. Suicide Prevention
      6. FBLearner Flow
      7. Facebook AI Research
      8. Key Challenges, Learning Points And Takeaways
      9. Notes
    7. 7 IBM: Cognitive Computing Helps Machines Debate With Humans
      1. How Does IBM Use Artificial Intelligence?
      2. Project Debater
      3. Key Challenges, Learning Points And Takeaways
      4. Notes
    8. 8 JD.com: Automating Retail With Artificial Intelligence
      1. What Does JD.com Use Artificial Intelligence For?
      2. Automated Deliveries By Air And Road
      3. Facial Recognition Technology
      4. Smart Fridges
      5. Smart Shops
      6. Key Challenges, Learning Points And Takeaways
      7. Notes
    9. 9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life
      1. How Does Microsoft Use Artificial Intelligence?
      2. Underwater Data Centers
      3. Who Uses Microsoft Artificial Intelligence?
      4. Bonsai
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    10. 10 Tencent: Using Artificial Intelligence To Power WeChat And Healthcare
      1. How Does Tencent Use Artificial Intelligence?
      2. Robots And Autonomy
      3. Medical Technology
      4. Tencent Miying – Artificial Intelligence In Hospitals
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
  4. Part 2 Retail, Consumer Goods and Food and Beverage Companies
    1. 11 Burberry: Using Artificial Intelligence To Sell Luxury
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    2. 12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    3. 13 Domino's: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    4. 14 Kimberly-Clark: Using AI To Make Sense Of Customer Data
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    5. 15 McDonald's: Using Robots And Artificial Intelligence To Automate Processes
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    6. 16 Samsung: Automating The Home And Workplace With Artificial Intelligence
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    7. 17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Key Tools, Technology And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    8. 18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    9. 19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    10. 20 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
  5. Part 3 Media, Entertainment and Telecom Companies
    1. 21 The Walt Disney Company: Using Artificial Intelligence To Make Magical Memories
      1. What Problem Is Artificial Intelligence Used To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Are Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    2. 22 Instagram: Using Artificial Intelligence To Tackle Online Bullying
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Are Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    3. 23 LinkedIn: Using Artificial Intelligence To Solve The Skills Crisis
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    4. 24 Netflix: Using Artificial Intelligence To Give Us A Better TV Experience
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    5. 25 Press Association: Using Artificial Intelligence To Cover Local News Stories
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Are The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    6. 26 Spotify: Using Artificial Intelligence To Find New Music You Will Love
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    7. 27 Telefonica: Using Artificial Intelligence To Connect The Unconnected
      1. What Problem Is Artificial Intelligence Trying To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    8. 28 Twitter: Using Artificial Intelligence To Fight Fake News And Spambots
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Are Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    9. 29 Verizon: Using Machine Learning To Assess Service Quality
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    10. 30 Viacom: Using Artificial Intelligence To Stream Videos Faster And Improve Customer Experience
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
  6. Part 4 Services, Financial and Healthcare Companies
    1. 31 American Express: Using Artificial Intelligence To Detect Fraud And Improve Customer Experience
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    2. 32 Elsevier: Using Artificial Intelligence To Improve Medical Decisions And Scientific Research
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Tools, Technology And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    3. 33 Entrupy: Using Artificial Intelligence To Combat The $450 Billion Counterfeit Industry
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    4. 34 Experian: Using Artificial Intelligence To Make Mortgages Simpler
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    5. 35 Harley-Davidson: Using Artificial Intelligence To Increase Sales
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    6. 36 Hopper: Using Artificial Intelligence To Travel For Less
      1. What Problem Is Artificial Intelligence Helping To Solve
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    7. 37 Infervision: Using Artificial Intelligence To Detect Cancer And Strokes
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    8. 38 Mastercard: Using Artificial Intelligence To Cut Down The “False Declines” That Cost Businesses Billions Each Year
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    9. 39 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    10. 40 Uber: Using Artificial Intelligence To Do Everything
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
  7. Part 5 Manufacturing, Automotive, Aerospace and Industry 4.0 Companies
    1. 41 BMW: Using Artificial Intelligence To Build And Drive The Cars Of Tomorrow
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Were The Results?
      4. What Technology, Tools And Data Were Used?
      5. Key Challenges, Learning Points And Takeaways
      6. Sources
    2. 42 GE: Using Artificial Intelligence To Build The Internet Of Energy
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    3. 43 John Deere: Using Artificial Intelligence To Reduce Pesticide Pollution In Agriculture
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Are The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    4. 44 KONE: Using Artificial Intelligence To Move Millions Of People Every Day
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Are Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Sources
    5. 45 Daimler AG: From Luxury Personal Cars To Passenger Drones
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Were The Results?
      4. What Technology, Tools And Data Were Used?
      5. Key Challenges, Learning Points And Takeaways
      6. Sources
    6. 46 NASA: Using Artificial Intelligence To Explore Space And Distant Worlds
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Were The Results?
      4. What Technology, Tools And Data Were Used?
      5. Key Challenges, Learning Points And Takeaways
      6. Sources
    7. 47 Shell: Using Artificial Intelligence To Tackle The Energy Transition
      1. What Problem Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    8. 48 Siemens: Using Artificial Intelligence And Analytics To Build The Internet Of Trains
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Notes
    9. 49 Tesla: Using Artificial Intelligence To Build Intelligent Cars
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Are The Results?
      4. What Technology, Tools And Data Were Used?
      5. Key Challenges, Learning Points And Takeaways
      6. Sources
    10. 50 Volvo: Using Machine Learning To Build The World's Safest Cars
      1. What Problems Is Artificial Intelligence Helping To Solve?
      2. How Is Artificial Intelligence Used In Practice?
      3. What Technology, Tools And Data Were Used?
      4. What Were The Results?
      5. Key Challenges, Learning Points And Takeaways
      6. Sources
  8. Part 6 Final Words and Artificial Intelligence Challenges
    1. 51 Final Words And Artificial Intelligence Challenges
      1. Approach Artificial Intelligence Strategically
      2. Develop Artificial Intelligence Awareness And Skills
      3. Secure The Right Data
      4. Update Your Technology And IT Systems
      5. Use Artificial Intelligence Ethically
      6. Prepare Yourself For Artificial Intelligence Disruption
      7. Connect To Keep The Conversation Going
      8. Notes
  9. About the Author
  10. Acknowledgments
  11. Index
  12. WILEY END USER LICENSE AGREEMENT

Product information

  • Title: Artificial Intelligence in Practice
  • Author(s): Bernard Marr, Matt Ward
  • Release date: May 2019
  • Publisher(s): Wiley
  • ISBN: 9781119548218