Artificial Intelligence and Machine Learning in Business Management

3 Multi-Agent Paradigm for B2C E-Commerce

Bireshwar Dass Mazumdar

Department of CSE, IERT Allahabad, India

Shubhagata Roy

Department of Operations & IT, IBS Hyderabad, India

DOI: 10.1201/9781003125129-3

Contents

• 3.1 Business Perspective
  • 3.1.1 Negotiation
    • 3.1.1.1 Types of Agent-to-Agent Negotiations
    • 3.1.1.2 Negotiation Strategies
    • 3.1.1.3 Negotiation Types
  • 3.1.2 Customer Relationship Management (CRM) and Customer Orientation (CO)
  • 3.1.3 Broker and Brokering
  • 3.1.4 Business Model
• 3.2 Computational Perspective
  • 3.2.1 Multi-Agent System
    • 3.2.1.1 Agent: Definition and Characteristics
    • 3.2.1.2 Multi-agent Systems: Salient Features
  • 3.2.2 Cognitive and Social Parameters
  • 3.2.3 MAS Communication
  • 3.2.4 Foundation for Intelligent Physical Agents (FIPA)
• 3.3 Machine Learning: Functions ...