Artificial Intelligence and Machine Learning in Business Management

2 Consumer Insights through Retail Analytics

Farrah Zeba

Department of Marketing and Strategy, ICFAI Business School (IBS) Hyderabad, IFHE (deemed-to-be-university), Telangana

Musarrat Shaheen

Department of Human Resource, ICFAI Business School (IBS) Hyderabad, IFHE (deemed-to-be-university), Telangana

DOI: 10.1201/9781003125129-2

Contents

• 2.1 Introduction
• 2.2 What Value Does Analytics Bring to Retail?
• 2.3 Types of Customer Data Used in Retail Analytics
• 2.4 Application of Consumer Data – Retail Analytics
• 2.5 Analytics in Retail Industry – How It Works
• 2.6 Metrics in Retail Industry
• 2.7 Analytics in Practice in Renowned Retail Organizations
• 2.8 Challenges and Pitfall – Retail Analytics
• 2.9 Way Ahead
• 2.10 Discussion Questions
• References

2.1 Introduction

There is ...