Art, Media Design, and Postproduction

Part IMedia Production

Part I is called “Media Production” because the guidelines are written to explore basic principles of the creative process common since the early days of modernism when mechanical reproduction became part of daily reality. Each chapter offers guidelines for projects that can be produced with any basic software, such as Photoshop, or Illustrator—but they could also be realized with analog technology: basic cutting and pasting of common print material, or repurposing drawings or other forms of media of choice. The fifth chapter is more abstract and theoretical, bringing together many of the concepts discussed in the previous chapters. The first part ends with a theoretical essay, “Modernism and Media Production,” which is ...