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MORE HOT MAPPING™
Now that we know the different pricing segments, we are going to assign each pricing segment a color. With the assignment of a color code we can start to divide any area of any market into the different pricing segments and use our color codes to define each pricing segment. This way, we can see at a glance where we need to be investing.
Color Coding Your Hot Map
The color codes of the pricing segments are as follows:
POVERTY ZONE—RED. Why red? Think for a minute. What is red the color of? That’s right... DANGER! So for our color code we are coding poverty areas as red. This means there is financial danger in investing in a poverty area and quite frankly there could also be physical danger for you for you there as well.
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