10.13 Marketing Your Apps
Once your app has been published, you’ll want to market it to your audience.10 Viral marketing through social media sites such as Facebook, Twitter, Google+ and YouTube can help you get your message out. These sites have tremendous visibility. According to a Pew Research Center study, 71% of adults on the Internet use social networks.11 Figure 10.15 lists some of the most popular social media sites. Also, e-mail and electronic newsletters are still effective and often inexpensive marketing tools.
Fig. 10.15 Popular social ...
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