Analyzing Social Media Networks with NodeXL, 2nd Edition

Introduction

This volume is organized in the form of a tree with roots, a trunk, and branches. The roots (Part I: Chapters 1 through 3) provide grounding in the history and core concepts of social media and social network analysis. The trunk (Part II: Chapters 4 through 8) focuses on the practical details of operating the free and open source NodeXL extension of the familiar Microsoft Excel spreadsheet application used for all exercises in this volume. And the branches (Part III: Chapters 9 through 14) each focus on one form of social media by describing each system, the nature of the networks that are created when people interact through it, and the kinds of analysis that can be performed to identify key people, documents, groups, and events. ...