Analyzing Social Media Networks with NodeXL

Chapter 1

Introduction to Social Media and Social Networks

Outline

1.1 Introduction

1.2 A Historical Perspective

1.3 The Rise of Social Media as Consumer Applications

1.4 Individual Contributions Generate Public Wealth

1.5 Who Should Read This Book

1.6 Applying Social Media to National Priorities

1.7 Worldwide Efforts

1.8 Practitioner’s Summary

1.9 Researcher’s Agenda

1.1 Introduction

Billions of people create trillions of connections through social media each day, but few of us consider how each click and key press builds relationships that, in aggregate, form a vast social network. Passionate users of social media tools such as email, blogs, microblogs, and wikis eagerly send personal or public messages, post strongly felt opinions, or contribute ...