Survey research is a widely used data collection method that involves getting information from people, typically by asking them questions and collecting and analyzing the answers. Such data can then be used to understand individuals’ views, attitudes, and behaviors in a variety of areas, including political issues, quality of life at both the community and the individual levels, and satisfaction with services and products. Decision makers in both the public and the private sectors use survey results to understand past efforts and guide future direction. Yet there are many misperceptions about what is required to conduct a good survey. Poorly conceived, designed, and executed surveys often produce results that are meaningless, at best, ...
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