CHAPTER 8

Strategy and the Supply Chain

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Chapter Objectives

Continue discussion of strategic trading relationships

Introduce key SCM strategy concepts

Acknowledge uncertainty and variability in strategy

The goal of this section is not to reiterate the basis of SCM strategy. Instead, this chapter will highlight key strategy concepts and how they tie into SCM decisions. We will focus on how a company chooses to compete (its competitive strategy) and how that drives functional and operational strategy decisions that must be made by the various departments. In short, competitive strategy is one of the biggest factors in SCM decisions. Ultimately, ...

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