An Introduction to Writing for Electronic Media

CHAPTER 2

Media Production for Writers

Aesthetics, then, means for us a study of certain sense perceptions and how these perceptions can be most effectively clarified, intensified, and interpreted through a medium, such as television or film, for a specific recipient.

—Dr. Herbert Zettl, Professor of Broadcast and Electronic Communication, San Francisco State University

Media is the manipulation of audio, video, and digital signals in order to create images and sound that develop the representation of events in the telling of a story or the clarification of information.

Introduction

Before your hard work as a writer can reach the audience, which is the primary reason for writing, the work must be converted from a piece of paper or a computer ...