NOTES
Foreword
1. Don Peppers and Martha Rogers, The One to One Future, Crown Business, 1993.
Chapter 1
1. https://www.analyticssteps.com/blogs/how-disney-uses-behavioral-analytics-customer-experience.
2. https://optinmonster.com/ecommerce-personalization-examples/.
3. https://blog.wishpond.com/post/115675437776/marketing-personalization.
4. https://www.internetworldstats.com/emarketing.htm.
5. https://99firms.com/blog/how-many-email-users-are-there/#gref.
6. https://www.pewresearch.org/internet/fact-sheet/mobile/.
7. https://www.pewresearch.org/internet/fact-sheet/social-media/.
Chapter 2
1. https://www.prweek.com/article/1582002/read-marc-pritchards-landmark-speech-creating-new-media-supply-chain.
2. BMO Capital Markets. ...
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